TOMY Unveils Major Eternity II Advertising Campaign Across TV, Radio, Print and London Tube Network

The Seriously Good Game that Could Win You Serious Money!

A major advertising campaign for Eternity II begins today as the public turn their mind to Christmas shopping. Tipped as one of the top ten gifts for Christmas by Woolworths, Tomy is offering a staggering $2million payout to the first person to successfully complete Eternity II.

The advertising campaign, which uses the strapline “The Seriously Good Game That Could Win You Serious Money”, spans TV, Radio, Print and outdoor media. Eternity II will be TV advertised for three weeks across key stations including ITV1, ITV2, Channel Four, Channel Five and E4 targeting housewives with kids. This will be further supported by press advertising within the weekly TV supplements of The Sun, The Mirror and the Daily Express and a radio campaign across the Magic FM network.

Commuters in London also won’t fail to notice Eternity II this Christmas period, as Tomy has booked escalator panels promoting Eternity II in over 100 stations and at over 400 sitings.

The puzzle consists of 256 square pieces that are bordered by coloured patterns which must be correctly aligned to find a solution. Eternity II is available as a range of products including the main puzzle with a guide retail price of £34.99 and two further ‘Clue’ puzzles with guide retail prices of £19.99 and £9.99. Solving the Clue puzzles will reveal locations of key pieces in the main puzzle to help people take one step closer to winning the $2million prize!

Tomy are confident that the campaign has mass appeal and will make Eternity II top everyone’s wish list this Christmas.

Take a look at Eternity II's TV advertisement by clicking here.